EDG Architects
Positioning NYC's premier restoration architecture firm.
(ARCHITECTURE)
EDG Architecture + Engineering is a multidisciplinary firm committed to an industry approach of design and restore, specializing in restoration, new buildings, and renovations. Their approach combines innovative design, engineering expertise, and vast restoration experience.
The Project
Rebrand
New Website Launch
What we did
01 Brand Discovery & Strategy
02 Visual Identity Development
03 Website Strategy & Content Architecture
04 Website Design & Development
Brand Strategy
Parts & Labor
Brand Audit & Market Positioning
Competitive Landscape Analysis
Brand Pillars & Purpose
Strategic Messaging Blueprint
We began with a comprehensive audit of EDG’s brand and market presence. Through founder interviews, competitor analysis, and audience insights, we defined a strategic foundation that would reflect the studio’s values: clarity, rigor, and quiet innovation.
Visual Identity
Parts & Labor
Logo System
Typography & Color Palette
Brand Guidelines
Custom Patterns & Graphic Elements
Business Card & Stationery Design
The new identity system for EDG needed to be as refined and intentional as their work. We developed a logo suite, typographic system, and restrained palette inspired by material textures and the geometry of built space. The result is a timeless visual language rooted in architectural thinking.
UX & Content Strategy
Parts & Labor
Sitemap & User Flow Mapping
Content Strategy & Page Hierarchy
Wireframes
Portfolio Organization
Before designing, we worked closely with the EDG team to define the website’s structure and storytelling flow. We mapped user journeys, organized the project archive, and developed a content framework that would elevate the studio’s work and voice online.
Website Design & Dev
Parts & Labor
High-Fidelity Ui Designs
Custom Website Design
Web Copywriting
Search & Filter Functionality
Creative Development
SEO Optimization & Performance Testing
With strategy in place, we designed and developed a digital experience that feels as intentional as EDG’s architectural work. The site is minimalist, responsive, and immersive—letting form and content work together with elegance and clarity.
