Array Architects
Bringing clarity and precision to the leader in healthcare architecture.
(ARCHITECTURE)
Array is a specialized healthcare architecture and advisory firm combining 40 years of exclusive healthcare expertise with proprietary data analytics — designing facilities that improve operations, evolve strategy, and elevate the patient experience across the country.
The Project
Rebrand
New Website Launch
What we did
01 Brand Discovery & Strategy
02 Visual Identity Redesign
03 Content Strategy & Architecture
04 Website Design & Build
Brand Strategy
Parts & Labor
Brand Audit & Market Positioning
Competitive Landscape Analysis
Brand Pillars & Purpose
Strategic Messaging Framework
We began with a deep dive into Array's legacy, market position, and unique dual identity as both architects and advisors. Through leadership interviews, competitor analysis, and audience insights, we built a strategic foundation that sharpened Array's differentiation: a healthcare-only practice where design expertise and data analytics work in concert. The result is a clear, confident narrative that reflects Array's authority without losing its human, compassionate approach.
Visual Identity
Parts & Labor
Logo & Identity System
Typography & Color Palette
Brand Guidelines
Custom Graphic Elements & Art Direction
The refreshed identity needed to feel as rigorous and considered as Array's work. We evolved the visual system into a refined, timeless language — a restrained palette, purposeful typography, and a distinctive art-direction approach that let architectural form take center stage. The updated brand signals precision, trust, and forward-thinking expertise across every touchpoint.
Content Strategy
Parts & Labor
Sitemap & User Flow Mapping
Content Strategy & Page Hierarchy
Project & Expertise Taxonomy
Messaging & Web Copywriting
With a rich body of work spanning behavioral health, inpatient, outpatient, master planning, and strategic advisory, structure was everything. We mapped user journeys, organized the project archive by care setting and service, and built a content framework that makes Array's depth easy to navigate — helping healthcare leaders quickly find the expertise most relevant to them.
Website Design & Dev
Parts & Labor
High-Fidelity Ui Designs
Custom CMS Implementation
Webflow Development
Filterable Project & Insights Library
Responsive Development
SEO Optimization & Performance Testing
With strategy and content in place, we designed and developed a digital experience on the Webflow platform that feels as intentional as Array's architecture. The site is clean, immersive, and fully responsive — pairing a filterable projects and insights library with a CMS built for Array's team to grow. Form and content work together to communicate a single message with clarity: healthcare design is complex, and Array makes it simpler.
