Claudia Li
Transforming a fashion house into an online store.
(FASHION)
Claudia Li is a New York-based fashion brand celebrated for its bold, sculptural silhouettes and unapologetic individuality. Drawing from the founder’s multicultural background and fine arts training, the brand blends innovative construction with rich textures and playful prints to create pieces that are both expressive and empowering.
The Project
Branded Ecommerce Launch
What we did
01 Brand Discovery & Strategy
02 Branded UX Design
03 Creative Direction & Content
04 E-commerce Integration
Brand Strategy
Parts & Labor
Research and Insights
Stakeholder Alignment
Competitive Audit
Creative Strategy
E-commerce Strategy
The project began with an immersive discovery phase—diving deep into the brand’s ethos, audience behaviors, and market landscape. through collaborative workshops and research, a defined digital strategy was created to align with the brand’s aesthetic and business goals.
Visual Identity
Parts & Labor
Naming
Logo System
Typography & Color Palette
Brand Guidelines
Iconography & Custom Graphic Elements
From logo to color palette, every visual element was crafted to feel premium, intelligent, and quietly confident. We merged timeless elegance with modern minimalism to reflect the brand’s ethos: intuitive tech with a human touch.
Content Strategy
Parts & Labor
Brand Voice & Messaging Guide
Tagline & Brand Manifesto
Copywriting
Social Media Templates
We crafted a voice that speaks to high-net-worth individuals with clarity and sophistication. Messaging was designed to evoke desire, trust, and curiosity—positioning Scenset as the curator of bespoke journeys powered by next-gen tech.
Brand Expression
Parts & Labor
Branded Collateral
Presentation Design
Social Media Templates & Guidelines
Once the foundation was laid, we focused on bringing the new identity to life across key brand touchpoints. every element—digital or physical—was crafted with intention, ensuring consistency, elegance, and distinction at every interaction.
