Cardello Architects
Elevating the online experience for a leader in residential home design.
(ARCHITECTURE)
Carrello Architects has been custom-crafting residences for discerning clients that authentically capture the essence of their property's environment for over 25 years.
The Project
Brand Evolution
New Website Launch
What we did
01 Brand Discovery & Strategy
02 Visual Identity Design
03 UX Strategy
04 Website Design & Build
Brand Strategy
Parts & Labor
Brand Positioning
Brand Architecture
Visual Identity Strategy
We began with a deep dive into the company’s legacy, market position, and client base. Our goal was to transform a traditional building materials business into a modern, trusted brand without losing its core credibility. We aligned business objectives with a refreshed brand narrative built for today’s audience.
UX & Product Strategy
Parts & Labor
Sitemap & UX Flow Mapping
Product Categorization & Taxonomy Development
Low-Fidelity Wireframes
Mobile-First UX Considerations
With a vast product catalog, intuitive navigation was critical. We restructured the product hierarchy and crafted a user experience that made it easy to browse, compare, and search—whether on a job site or in the office.
Website Design & Dev
Parts & Labor
High-Fidelity Ui Designs
Custom CMS Implementation
Product Inventory Integration
Search & Filter Functionality
Responsive Development
Technical SEO Setup & Performance Optimization
The new website is more than a facelift—it’s a fully functional product hub built for speed, clarity, and conversion. Designed for both B2B and B2C users, the experience highlights quality, trust, and ease of use. We designed and developed a robust platform that handles a complex inventory with style.
