Cardello Architects
Elevating the online experience for a leader in luxury residential design.
(ARCHITECTURE)
Cardello Architects is an award-winning, high-end residential firm that has been custom-crafting luxury homes, waterfront estates, and historic renovations for over two decades — designs rooted in New England tradition and built for modern living for discerning clients.
The Project
Brand Evolution
New Website Launch
What we did
01 Brand Discovery & Strategy
02 Visual Identity Refresh
03 Content Strategy & Architecture
04 Website Design & Development
Brand Strategy
Parts & Labor
Brand Audit & Market Positioning
Brand Architecture
Visual Identity Strategy
We began with a deep dive into Cardello's legacy, market position, and clientele. Through founder conversations, competitor analysis, and audience insights, we defined a strategic foundation that captured what sets the firm apart: over twenty years of craftsmanship, a hand-sketched design sensibility, and a deep respect for place. Our goal was to translate that reputation into a modern brand narrative worthy of the caliber of homes Cardello creates.
UX & Product Strategy
Parts & Labor
Sitemap & UX Flow Mapping
Content Strategy & Page Hierarchy
Portfolio Organization
Mobile-First UX Considerations
Before designing, we worked closely with the Cardello team to shape the website's structure and storytelling flow. We mapped user journeys, organized an extensive portfolio of custom homes and renovations, and built a content framework that lets each project breathe — guiding prospective clients through the firm's range while keeping the design experience front and center.
Website Design & Dev
Parts & Labor
High-Fidelity Ui Designs
Custom CMS Implementation
Webflow Development
Portfolio & Filtering Functionality
Responsive Development
SEO Optimization & Performance Testing
With strategy and content in place, we designed and developed a digital experience on the Webflow platform as intentional as Cardello's work. The site is immersive, elegant, and fully responsive — letting large-format architectural photography lead, with a flexible CMS that lets the team publish new projects with ease. Form and content work together to elevate the firm's portfolio and voice online.
