Raw Metals
Designing an apparel brand from the ground up.
(APPAREL)
Raw Metals is an experimental streetwear brand focused on creative observations of human behavior. The brand is committed to sustainability and produces exclusively made-to-order sales on a direct-to-consumer basis.
The Project
Brand Development
Ecommerce Website Launch
What we did
01 Brand Foundation & Identity
02 Visual Direction & Content Styling
03 UX Strategy & Wireframing
04 Website Design & Shopify Development
Brand Strategy
Parts & Labor
Brand Strategy & Positioning
Logo Design & Wordmark
Typography System
Color Palette & Visual Moodboards
Brand Guidelines
We started with a blank slate—and built a brand that hits hard. Drawing from underground culture, industrial textures, and high-contrast aesthetics, we crafted a visual language that establishes the brand within its culture and owns its space.
Visual Identity
Parts & Labor
Art Direction & Styling Guide
Photography References & Shoot Direction
Tone of Voice & Copy Styling
Social Media Aesthetic Guidelines
The brand needed to speak in bold tones—visually and emotionally. We developed an art direction rooted in raw energy, heavy shadows, and a touch of sophistication.
UX Strategy & Design
Parts & Labor
UX Strategy & Customer Journeys
Sitemap & Content Structure
Low-fidelity Wireframes
Conversion-focused UX Flows
Streetwear shoppers know what they want—and they move fast. We mapped an experience that’s quick, punchy, and mobile-first, with a layout that balances product visibility with attitude-driven storytelling.
Website Design & Dev
Parts & Labor
High-Fidelity UI Design
Custom Shopify Theme
Interactive Animations
Mobile Optimization
Custom Product Detail & Collection Pages
Cart, Checkout, and Account UX
From gritty textures to sharp type, the final site brings the brand to life in a brutalist-inspired, high-impact design. Built on Shopify, it’s clean under the hood and refined on the surface—with custom features for a standout retail experience.
